Door Approach
Customer needs to know:
Who you are (the introduction)
Understand the best way to approach a home
The Look
Assume someone is always watching
Look professional
Smile
Positive body language
Assume someone is always watching
Look like you are busy
Look interested
The Introduction
Compliment something in their yard or house. For example grass, car, fence, their gnome statue. You want to start a conversation about something they have an interest in.
Introduce yourself and who you work for
Introduce the idea of solar
Build a friendship
Name drop neighbors that have solar or who you have talked to.
Break Pre-Occupation
Before they were talking to you, they were doing something else. Get their mind off of what they were doing before.
Start asking specific questions
Get them curious
Get their attention and get their mind off of whatever the were thinking about in the home.
Are you the homeowner
Has anyone mention why I am out here?
Have any of your neighbors told you about what is going on? (get them to engage and opens the floor to listen)
Name Drop / Jones Effect
When a homeowner paints, gets a new roof, or installs solar a few of the neighbors will do the same thing. Mention that you are seeing neighbors and this creates "FOMO" known as fear of missing out.
Don't use this technique unless you actually have names of people you have worked with.
Talk to people in the neighborhood that have solar so you can mention their name.
Look up installs in the area before you get to an area. This can be found on the Freedom Lightspeed Portal.
Also name drop partners, Freedom, Sunrun (function in Costco and home depot)
e.g. You may have seen our products in the store
Make a Friend
Friends are less likely to cancel on friends
Take the time to connect with the customer
Be genuine
See something that they care about, have them talk about those things
Something that you are interested in